Bharat Petroleum Corporation Ltd. (BPCL) has announced a seven-year partnership with Microsoft to accelerate its digital transformation and enhance customer experience.
The partnership will focus on:
Digital Customer experience: Creating a digital customer experience for BPCL customers via UFill, an innovative fueling solution powered by Microsoft Azure, which delivers on BPCL’s promise of ensuring that their customers have complete control over Time, Technology and Transparency as part of their fueling experience.
Digital transformation of backend operations: BPCL’s Digital Nerve Center, IRIS, will remotely monitor thousands of sensors, integrating across 19000+ fuel stations, retail terminals, bottling plants, consumer pumps, RDI (Railway Diesel Installations) and VTS (Vehicle Tracking System) systems, to ensure the company’s entire supply chain is tamper-proof and delivers 100% percent quality.
Customer support: BPCL is building a conversational AI platform, chatbot Urja, to provide access to anytime, anywhere customer support across platforms anytime, anywhere. Powered by Azure Analytics, customers can access the chatbot on WhatsApp and Facebook with a click.